For the moments that deserve more.
East When is a floral and event design studio created for moments that matter. With an editorial approach and a clear process, we translate vision into environments that feel natural, personal, and lasting. From weddings to intimate gatherings, our work is defined by considered detail and a sense of ease—design that lingers well beyond the event itself.
It’s the pause before the toast. The breath before the music swells.
The in-between moment where something quiet becomes unforgettable.
This is where we begin.
East When is a floral and event design studio that turns mood into memory and instinct into atmosphere. Known for our thoughtful process and unshakable calm, we create spaces that feel layered, intentional, and exactly right—even if you didn’t know how to ask for them.
We are a focused, one-on-one collaboration built around your moment. Each project is approached like a designer’s collection—curated, edited, and entirely one of a kind.
Because in a world of overdone and overproduced, we believe in design that doesn’t shout.
It whispers. And it lingers.
It’s the pause before the toast. The breath before the music swells.
The in-between moment where something quiet becomes unforgettable.
This is where we begin.
East When is a floral and event design studio that turns mood into memory and instinct into atmosphere. Known for our thoughtful process and unshakable calm, we create spaces that feel layered, intentional, and exactly right—even if you didn’t know how to ask for them.
We are a focused, one-on-one collaboration built around your moment. Each project is approached like a designer’s collection—curated, edited, and entirely one of a kind.
Because in a world of overdone and overproduced, we believe in design that doesn’t shout.
It whispers. And it lingers.
Behind Designs
the
East When suggests a place and time—but one that doesn’t exist yet.
Great design isn’t just seen—it’s felt. At East When, our work begins long before the flowers arrive. It starts in the quiet space between a client’s ideas and their intention.
We don’t ask you to define the entire vision. We guide you toward it—with sharp questions, clear direction, and a creative process built for clarity.
Our role is to listen deeply, translate emotion into atmosphere, and bring cohesion to what felt abstract. Every texture, placement, and palette is chosen with purpose—because the details are the experience.
The goal is simple: design that allows you to be fully present, and moments that resonate long after the event itself.
Great design isn’t just seen—it’s felt. At East When, our work begins long before the flowers arrive. It starts in the quiet space between a client’s ideas and their intention.
We don’t ask you to define the entire vision. We guide you toward it—with sharp questions, clear direction, and a creative process built for clarity.
Our role is to listen deeply, translate emotion into atmosphere, and bring cohesion to what felt abstract. Every texture, placement, and palette is chosen with purpose—because the details are the experience.
The goal is simple: design that allows you to be fully present, and moments that resonate long after the event itself.
studio philosophy
studio philosophy
the
the
“I’ve received flowers before. But these—these felt like they knew me.”
“It wasn’t my event. But from the invitation to the last detail,
it felt like it could have been.”
“I’ve received flowers before.
But these—these felt like they knew me.”
“It wasn’t my event. But from the invitation to the last detail, it felt like it could have been.”
- Client, Birthday Bouquet
- Delphine M., Dinner Party for 35
Intuitive Design
Intuitive Design
Focused Direction
Focused Direction
Meaningful Details
Meaningful Details
We translate what we hear into something visual, layered, and deeply personal. Each detail is chosen for how it fits, how it flows, and how it feels.
We translate what we hear into something visual, layered, and deeply personal. Each detail is chosen for how it fits, how it flows, and how it feels.
We offer one clear creative path, refined through thoughtful conversation and a strong point of view. Every decision is considered. Every step is streamlined.
We offer one clear creative path, refined through thoughtful conversation and a strong point of view. Every decision is considered. Every step is streamlined.
The textures, the tones, the finishing touches—they all matter. We design for emotional resonance, crafting moments that feel effortless, elevated, and entirely yours.
The textures, the tones, the finishing touches—they all matter. We design for emotional resonance, crafting moments that feel effortless, elevated, and entirely yours.
